AI Insights · Timothy · January 2025
Top 5 Fashion Games on iOS in New Zealand: Q4 2024 Performance
Explore the performance trends of the top 5 fashion games on iOS in New Zealand during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the fashion gaming category on iOS in New Zealand showcased varying performance trends across the top five titles. Here's a detailed look at each game's metrics.
Project Makeover from Magic Tavern, Inc. experienced a steady revenue decline, starting at approximately $5.7K in early October and ending the year at $3.6K. Weekly downloads fluctuated, peaking at around 605 in early December, while active users saw a decrease from 5.2K to 5K over the quarter.
SuitU: Fashion Avatar Dress UP by Libii HK Limited had modest revenue growth, with figures rising to $1K in early December. Downloads remained low but saw a small increase in November, reaching a peak of 80. Active users showed a slight rise, ending the quarter at 804.
Covet Fashion: Dress Up Game from Crowdstar LLC saw a notable revenue spike in early November, reaching $1K, before stabilizing around $848 by year-end. Weekly downloads peaked at 104 in early November, while active users fluctuated slightly, maintaining around 250.
Pocket Styler: Fashion Stars by Nordcurrent UAB displayed varying revenue, with a high of $893 in late October, closing the year at $726. Downloads showed a declining trend, dropping to 96 in mid-December. Active users decreased from 433 to 308 throughout the quarter.
RuPaul's Drag Race Superstar by Eastside Games had fluctuating revenue, starting at $800 and ending at $565. Despite low downloads, active users decreased steadily, reaching 28 by the end of December.
These insights are sourced from Sensor Tower, where more detailed analytics are available for deeper exploration of the fashion gaming market.